Bud Light tries again.
Fox Business headlines: https://www.foxbusiness.com/
Bud Light announces $3M scholarship pledge to America’s fallen or disabled first responders: ‘Powerful impact’
Anheuser-Busch and Folds of Honor are accepting scholarship applications through Nov. 26
FB reports:
“Bud Light is raising its glass to America’s heroes.
The beer brand on Tuesday announced its commitment of $3 million in academic scholarships for the families of fallen or disabled first responders.
This pledge furthers Anheuser-Busch’s ongoing relationship with the nonprofit organization Folds of Honor, its longest-standing partner, according to a press release.
The expansion of support will also include the National Football League, which will honor first responders alongside Bud Light with local team activations, in-game scholarship presentations, and other content throughout the 2023-2024 season.
Bud Light and Folds of Honor have officially opened their scholarship application window, from now until Nov. 26, exclusively for families of fallen or disabled first responders.
Throughout their partnership with Folds of Honor, Anheuser-Busch brands and partners have donated $21.7 million to the organization, which has contributed to 51,000 scholarships since the nonprofit’s launch, the press release stated.”
Americans are well known for giving others a second chance. The fact in all this Bud Light mess is that the company went off the rails with a campaign run by a woke lefty.
It damaged, big time.
Thus the scramble to right the beer can…er..ship. Certainly it seems that this new campaign is right on the money.
In other words?
Bud Light take two.