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Breitbart: Dove signs up a BLM activist and becomes a soapy version of Budlight

  |   By Polling+ Staff

CHICHESTER, UNITED KINGDOM - SEPTEMBER 16: Dove soap packages are pictured in the historical Tesco super market at the Goodwood Revival 2012 on September 16, 2012 in Chichester, United Kingdom. (Photo by Andreas Rentz/Getty Images)

No soap?

When will these woke companies learn? In the wake of the serious troubles with the woke Budlight and Target, now Dove bubbles up in the same soapy waters.

Breitbart headlines: https://www.breitbart.com/tech/2023/09/15/dove-faces-boycott-for-partnering-with-fat-liberation-activist-who-targeted-uva-student-for-misheard-remark/

Dove Faces Boycott for Partnering with ‘Fat Liberation’ Activist who Targeted UVA Student for ‘Misheard’ Remark

The story:

“Personal care brand Dove is facing a boycott after partnering with Black Lives Matter and “fat liberation” activist Zyahna Bryant, who ruined a white UVA student’s life in 2020 over a “misheard” remark. Now, #BoycottDove is trending on X/Twitter.

Dove recently partnered with Bryant — who spread a false rumor about a fellow University of Virginia in 2020 — in a new and bizarre campaign to promote “fat liberation,” a move that resulted in the hashtag “#BoycottDove” to trend on X, formerly known as Twitter.

“After hearing that Dove Beauty chose Zyahna Bryant — who ruined Morgan Bettinger’s life – for their ‘fat acceptance ambassador,’ THIS lifelong large lady & now former Dove customer tossed out the last three bars of Dove product she will EVER buy,” one X/Twitter user posted, sharing an image of Dove products in a trash can.”

And on goes the now ever-so-predictable story of a major company going woke and then watching as customers angrily depart.

Will they ever learn?

In the case of Dove, apparently the answer is no soap.